10 Tips For A Successful Email Campaign.

1 Build your list internally, even if it takes time, so the quality of yourrecipient list remains at a high level.

2 Keep an accurate audit of how your company received permissionto contact the subscribers of the lists - some people forget theysigned up to receive information

3 Make membership to your list valuable by offering deals that non-members cannot receive

4 Make sure that your company's name (or product name) is clearlystated in the domain name which appears in the "Sender" line ofthe e-mail

5 Use clearly stated words that describe what you want customers torespond to in both the "Subject" line and the body of your message

6 Provide recipients with a clear way to contact you for moreinformation, including a staffed telephone number or e-mailaddress

7 Provide subscribers with clear instructions of how to be removedfrom future mailings, and make sure that your Privacy Policy iseasily accessible

8 Plan mailings for specific, opportune times so subscribers areexpecting your messages and are properly suited to respond

9 Personalize headers with recipients' names, and tailor messagesthat are ideally suited for different target segments

10 Choose software that is capable of performing as your lists grow,scans outgoing messages for viruses and can measure theeffectiveness of your campaign.

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